Welcome to Reiselykke, awarded Norway’s Best Travel Blog:

The founder of Reiselykke, Mette Solberg Fjeldheim, was awarded Norway’s Best Travel Blogger at the Travel Show «Reiselivsmessen» in Oslo January 2017.

Norway's Best Travel Blogger
This is what the jury said: 

The blog shows great diversity, is user friendly and easy to navigate. It features beautiful pictures and an inspiring, fresh design. There is a personal touch but no navel gazing. And – perhaps most importantly – it’ll make you want to travel.

Media Kit for Reiselykke

Reiselykke means HappyTravels

Target group

  • The focus of content is on the destination and independent, quality minded travellers seeking travel advice, inspiration and recommendation
  • Offer travel advice and storytelling in a personal voice within a variety of themes and aspects
  • Primary target group is Norwegian couples aged 35+, traveling on a medium plus to high budget
  • Read more about topics and Reiselykke as a magazine and blog here 
  • 76 % of Reiselykke’s readers are female
  • 84 % live in Norway
  • The largest age groups are 25 – 54 years old.

Media attention and acknowledgement

Interviews about the award Norway’s Best Travel Blogger

Visit Norway (in English): Norwegian travel blogger of the year shares her favourite destinations

In local newspapers and Visit Norway in Norwegian:

Interviews about traveling and travel tips

Intervjuer i media

Memberships / participations

  • Co-founder of Nordic Nomads
  • Board Member in Impact Norway: Action Against Needless Disability
  • Board Member in PATA Norway Chapter
  • Attended WTM, ITB, New York Times Travel Show and TBEX
  • Relates to STS Code of Ethics


Reiselykke works with the travel industry in various ways, such as press trips in groups and individual press trips, ads and sponsored content. I also offer ambassadorship for the right partner.

Through my company, Reiselykke Media, I offer services in content marketing, hold speeches about communication and travel blogging, and helping travel industry facilitate their communication strategy. As freelancer, I write articles about travel, literature and do portrait interviews.

Stefan Gadd, PR director in Göteborg & Co mentions Reiselykke’s «Guide to Gothenburg» as an example of Norwegian media attention for Gothenburg last year. He writes /in Swedish):

Most visitors come from Norway. Norwegian press visits us often and does nice travel guides such as this one from Reiselykke

A few of the brands Reiselykke has been collaborating with:

Collaborations with travel brands

Reiselykke is Storytelling

The focus of Reiselykke is always on the destination, although the stories are told in a personal voice. The attempt is to inspire quality minded travelers, tourists and visitors to explore and to see more of the destination they are visiting. My audience will find inspirational travel stories as well as travels guides from travels I have personally undertaken.

Work with Reiselykke?

Do you wish to promote your destination or product to quality minded travelers from Norway?

For inquiries  about collaboration, sponsored posts, ambassador ship, ads, campaigns or press trips, send me an e-mail.

All sponsored posts will contain disclosure. 

To receive the full and updated media kit, please send an e-mail 

This is five years of happy traveling in three minutes

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