MEDIA KIT for Reiselykke

Focus of content & target group

While travelling and through storytelling, the focus is always on the destination, at the same time keeping my readers in mind. I seek to inspire and give relevant content to independent, quality minded travellers seeking travel advice, inspiration and recommendation. 

The primary target group is Norwegian couples aged 35+, traveling on a medium plus to high budget.

I offer travel advice and storytelling in a personal tone of voice within a variety of themes and aspects, such as

  • city breaks with trendy atmosphere
  • active travel/soft adventure and beach holidays in beautiful nature
  • local culture in terms of quality wine and food, art, literature and music
  • adventures in road trips and train trips
  • unique accommodation in terms of historical stays, boutique and/or design hotels

Norway's Best Travel Blogger

Winner Norway’s Best Travel Blog 2017

This is what the jury said:

The blog shows great diversity, is user friendly and easy to navigate. It features beautiful pictures and an inspiring, fresh design. There is a personal touch but no navel gazing. And – perhaps most importantly – it’ll make you want to travel.

Reiselykke in Numbers

  • Unique monthly readers: 20 000 +/- a month
  • Demographics: 76 %  women | 84 % live in Norway | largest age groups: 25 – 54 years old


  • 4 500+ followers @reiselykke – all authentic followers
  • Demographics: 65 % women | 45 % live in Norway |  largest age groups: 25 – 54 years old

Other social media

  • Facebook: 3 300+ followers
  • Twitter: 800 followers

Interviews in the media

Intervjuer i media

About the award Norway’s best travel blogger:

As travel expert

As travel writer in other publications

As travel journalist and columnist, I deliver articles to various media.

I write columns related to travel, as well as travel articles, portraits and interviews and feature articles. I have several articles published regularly in VG’s travel magazine VG Reise (published four times a year), their daily newspaper and/or in their online travel magazine,

More about my work as published travel journalist: → in English →  in Norwegian

Publisher of digital guides

I publish digital travel guides for the Norwegian market and sell them online at my shop at

As travel photographer

As travel journalist and blogger, I deliver travel articles with photos I’ve taken myself. I also sell travel photography to media houses for articles written by their in house journalists.

My travel photography is seen in publications such as VG, NTB, Dagbladet, Norsk Ukeblad, Aschehoug Litteratur, etc.

More abut my work as published travel photographer: → in English 

Reisefoto solgt til VG_eksempel

Memberships / participations

  • Co-founder of Nordic Nomads
  • Board Member in Impact Norway: Action Against Needless Disability
  • Member of PATA Norway Chapter
  • Relates to STS Code of Ethics

Selected collaborations

Collaborations with travel brands

Stefan Gadd, PR director in Göteborg & Co mentions Reiselykke’s «Guide to Gothenburg» as an example of Norwegian media attention for Gothenburg last year. He writes /in Swedish):

«Most visitors come from Norway. Norwegian press visits us often and does nice travel guides such as this one from Reiselykke»

For inquiries  about collaboration, sponsored posts, ambassador ship, ads, campaigns or press trips:

→ please contact me at 

This is five years of happy traveling in three minutes

YouTube sitt forhåndsvisningsbilde